Growing up amid rapid technological innovations, sustainable advancements, and a rich tapestry of cultural diversity, Gen Z is challenging and redefining the societal norms that previous generations have either created or accepted. Here are 17 distinct ways this forward-thinking generation is applying their wokeness to the world.
Gender Norms
Recognizing and celebrating a range of gender expressions, Gen Z is rejecting the idea of binary gender classifications. Time Magazine reported that “in late 2020 and early 2021, Gen Z was the only U.S. generation in which a majority believed there are more than two genders.”
Social Inequalities
Gen Z promotes diversity, equality, and inclusion across society and is working toward environments where everyone has equal opportunities and respect. Somewhat driven by the education they receive through social media, this generation is using digital platforms to raise awareness and drive change on social justice issues.
9-to-5 Work Culture
These days, Gen Z is embracing a personalized work schedule and preferring a diverse range of projects that they can flexibly work on throughout their days. According to Business Insider, “a higher percentage of Gen Z and millennial workers are making £1,950 or more a month in gig work when compared to Gen X and baby boomers in similar positions.”
Traditional Education Paths
As a result of the high cost of higher education, Gen Z is questioning the need for traditional degrees. They’re often turning to alternatives such as online courses and boot camps that focus on specific skills that are hyper-relevant to their career choices.
Fast Fashion
Embracing second-hand and vintage clothing, Gen Z supports a more sustainable style that allows them to create an affordable and unique wardrobe. They are also choosing to support brands that promote environmentally friendly and ethical production methods.
The Definition of Success
According to EY, “for Gen Z, the definition of success isn’t material wealth, but rather a life filled with purpose, impact, and love.” As a result, they are prioritizing caring for their mental well-being, personal fulfillment, and happiness as indicators of success.
Traditional Relationship Models
Valuing diversity, Gen Z is embracing relationship structures such as polyamory and open relationships, as well as fluidity around sexuality. They are also supportive of conversations about consent and boundaries, forming relationships where all parties feel respected, valued, and heard.
Stigma Around Mental Health
This generation is promoting open conversations when it comes to mental health struggles and is working to create a safe environment for individuals to share problems and seek support. They are also normalizing professional help and therapy, recognizing it as a strength rather than a weakness.
Body Image Standards
Promoting body positivity and acceptance, Gen Z is challenging unrealistic beauty standards displayed in the media. They are also advocating for diverse body types and appearances to be represented in the media and fashion industries in order to reinforce this idea of body positivity.
Office-Based Working
More than comfortable with digital technology, this generation is working and living more freely. Rather than living close to the office, technology allows them to work outside the office; this goes hand in hand with their preference for the gig economy, allowing them to work flexibly on a diverse range of projects while they travel.
Unsustainable Living
Growing up amid constant talk of the climate crisis and sustainable living choices, Gen Z is prioritizing environmental responsibility both personally and professionally. They support green technologies and innovation and advocate for solutions that reduce environmental impact.
Linear Career Trajectories
Viewing careers as a series of experiences and opportunities for growth, Gen Z is ditching the traditional career ladder. Forbes says this is driven by the search for a better work-life balance; “When people think about their ideal workplace, they want to feel valued, trusted, and inspired. As a result, non-linear career paths that offer these types of benefits will become more common.”
Consumerism
Finding satisfaction in upcycling, thrifting, and DIYing, Gen Z is emphasizing a more minimal and mindful approach to consumerism. Challenging the idea that happiness can be bought or owned, Gen Z is satisfied with less materialistic lives.
Glorified Busyness
The glorification of overwork that previous generations favored is disappearing and being replaced with slow living, self-care, and well-being. Gen Z balances their productivity with rest, personal limits, and taking time off in order to prioritize their physical and mental well-being.
Traditional Media Consumption
Seeking out diverse perspectives and understandings of world events, Gen Z is moving away from traditional news outlets. According to a Reuters study, “fewer young people are using traditional sources of news such as television, radio, and print,” and instead turning to social media, TV shows and documentaries, and online conversations. “Young people are primarily driven by progress and enjoyment in their lives, and this translates into what they look for in news.”
Traditional Family Structures
Valuing family in all its forms, Gen Z respects diversity and understands that families go beyond the traditional nuclear structure and biological or legal ties. They recognize that chosen families and community support networks are just as valid, and they support the rights of LGBTQ+ families.
Hierarchy-Based Respect
Rejecting the idea of traditional hierarchies, Gen Z insists on mutual respect, regardless of position or age. They promote a culture of collaboration and feedback where everyone’s voice is heard, and they value contributions based on their merit rather than the status of the person presenting them.