Most Brits have visited London, Edinburgh, Dublin, and other famous cities, but there are plenty of amazing spots that they’re missing out on. If you don’t know what we mean, this guide will provide a few examples of underrated UK destinations that are quintessentially British despite you likely never having visited them.
Rye, East Sussex
Nestled in East Sussex, Rye is a wonderful place to visit thanks to its cobbled streets and medieval architecture, yet so many Brits haven’t even heard of it. As the Rye Castle Museum points out, the coastal town’s past as a smuggling hotspot adds an intriguing layer of history, but these days, all you’ll find are quaint shops, historic inns, and the iconic Mermaid Street, rather than hardened criminals.
Aberdaron, North Wales
At the western tip of the Llŷn Peninsula, Aberdaron offers unspoiled beaches and a tranquil atmosphere, making it a must-visit for Brits. This remote fishing village, steeped in Welsh culture, is a gateway to Bardsey Island, a site of pilgrimage. Its quiet beauty and traditional charm make it a peaceful retreat, so if you’re not into bustling cities, Aberdaron is the spot for you.
Alnwick, Northumberland
Another underrated UK destination is Alnwick, in Northumberland, which boasts a stunning castle which is home to the Duke of Northumberland. The town is rich in history, with its beautiful gardens and book-lovers haven, Barter Books. Alnwick’s unique blend of heritage and culture makes it a must-visit for those seeking authenticity, and it’s perfectly central for other visits in Northumberland.
Whitstable, Kent
It’s well worth visiting Whitstable if you’re into seafood, as it’s famed for its oysters and general maritime heritage. This Kentish town offers a blend of seaside charm and artistic flair, packed with independent galleries and colorful beach huts. A stroll along the pebble beach or through the bustling harbor reveals a quintessential British coastal town that really shouldn’t be missed.
Ludlow, Shropshire
If you’ve never visited Ludlow as a Brit, it’s time to change that. Perched above the River Teme, Ludlow is renowned for its food festivals and medieval architecture. The town’s impressive castle and timber-framed buildings are ancient, yet it still has a thriving modern food scene, offering the perfect balance between historic charm and innovative cuisine.
St Ives, Cornwall
One of the more famous spots on this list is St Ives, a Cornish gem known for its stunning beaches and vibrant arts scene. The town’s narrow streets are lined with galleries, reflecting its artistic heritage. St Ives also offers spectacular coastal walks, where the natural beauty of Cornwall is on full display, far from the usual tourist trails.
Hexham, Northumberland
The second spot on this list found in Northumberland is Hexham, a market town that has plenty of history on offer, including its striking abbey and medieval gaol. Surrounded by beautiful countryside, Hexham provides a peaceful retreat and a welcoming atmosphere, making it perfect if you’re looking for a quiet British getaway.
Helmsley, North Yorkshire
There are countless beautiful spots in North Yorkshire, but Helmsley is certainly one of the prettiest, set on the edge of the North York Moors. Its historic castle and charming square are complemented by beautiful gardens and tearooms. Furthermore, Helmsley also serves as a hub for stunning landscapes, offering both natural beauty and traditional Yorkshire warmth right on its doorstep.
Lavenham, Suffolk
Suffolk’s Lavenham is often considered England’s best-preserved medieval village, so it’s well worth a visit. Its half-timbered houses and narrow streets create a charming, almost otherworldly atmosphere, and its history as a prosperous wool town is evident in its grand architecture, making it a fascinating destination.
Tenby, Pembrokeshire
The famously pastel-colored houses and sandy beaches make Pembrokeshire a serious hidden gem. The town’s medieval walls and narrow lanes add historical depth to its coastal beauty, providing a perfect blend of seaside relaxation and exploration of its rich past, ideal for a charming getaway.
Bakewell, Derbyshire
Famous for its delectable puddings, Bakewell is a quintessential Derbyshire town. Nestled in the heart of the Peak District, it offers picturesque views, historic buildings, and riverside walks. Bakewell’s charm lies in its blend of culinary fame and natural beauty, making it a delightful destination. Just make sure you don’t leave the town without trying an authentic Bakewell Tart!
Fowey, Cornwall
Located on the Cornish coast, Fowey is a haven for lovers of literature and maritime history. The town’s connection to author Daphne du Maurier adds a literary allure, while its harbor, dotted with boats, has plenty of coastal charm. Fowey’s scenic beauty and cultural richness make it a hidden Cornish treasure, yet despite this, so many Brits have never even heard of it.
Holt, Norfolk
Holt is a Georgian market town in Norfolk, known for its elegant architecture and independent shops. Surrounded by countryside and close to the coast, Holt offers a peaceful yet vibrant atmosphere. The town’s blend of history, shopping, and proximity to nature creates a uniquely charming experience, so don’t miss out.
Castle Combe, Wiltshire
Often described as England’s prettiest village, Castle Combe lies in the Cotswolds. Its honey-colored cottages and tranquil streets have remained unchanged for centuries. The village’s timeless beauty, combined with its serene setting, makes Castle Combe a perfect example of idyllic rural England.
Portmeirion, North Wales
Portmeirion is a uniquely designed village in North Wales, known for its colorful buildings and Italianate architecture. Created by Sir Clough Williams-Ellis, it offers a Mediterranean feel in the heart of Wales, and any British or foreign tourist that passes through will no doubt be impressed by its quirky charm and stunning location.
Dartmouth, Devon
Dartmouth, located on the River Dart, offers a perfect combination of seaside history and natural beauty. The town’s historic buildings, including a castle and naval college, reflect its past, and when combined with its riverside charm and vibrant arts scene, Dartmouth truly is a special part of Devon.
Melrose, Scotland
Moving up to Scotland, Melrose, nestled in the Scottish Borders, is known for its stunning abbey ruins and literary connections. The town’s beautiful setting, surrounded by rolling hills, adds to its appeal, as does its history, culture, and scenic beauty. It’s the perfect place to try some haggis, or if it’s more to your taste, some neeps and tatties.
Arundel, West Sussex
The West Sussex town of Arundel boasts an impressive castle and cathedral, making it a stand-out spot in the county. The town’s antique shops and riverside walks add to its historical allure, and its medieval grandeur and quaint charm create a captivating destination that feels both timeless and inviting.
Robin Hood’s Bay, North Yorkshire
Finally, you can’t say you’ve truly explored Britain’s tourist gems without checking out Robin Hood’s Bay, a picturesque fishing village on the North Yorkshire coast. Its steep, winding streets and historic cottages make it a unique and charming place to visit, and the village’s dramatic coastal views and rich smuggling history really give Rye a run for its money.